: You are the head of marketing for a budget airline company called ConAir. You current marketing strategy is not successful, and you are losing market share to a rival company.>>

Topic: You are the head of marketing for a budget airline company called ConAir. You current marketing strategy is not successful, and you are losing market share to a rival company.>> Order Description <<Write a "report" comparing two forms of marketing and make a recommendation about which from of marketing ConAir should use in the future based on three requirements: Cost - Effectiveness - Brand Image The report should contain the following sections: Introduction - Literature Review - Presentation and Comparison of Options - Conclusion and Recommendation. ___________________________ *Font: Arial or Calibri or Times New Roman, size 12. *Double spaced or 1.5 spaced with standard document margins. *Appropriate use of headings and sub-heading and numbering throughout. *Numbered pages. *Use of Harvard referencing; supporting appendices and bibliography not included in word count. *You must submit an electronic copy of your assessment to TurnitinUK before the Deadline stated above. Failure to submit to Turnitin will result in a mark of zero.