Analyse case studies and prepare a case study of a public relations and public communication campaign.
identify the contextual constraints, the discursive repertoires and practices and the ethical implications of public relations attempts to influence discursive production and transformation and discuss the implications for identities, relationships and ideas that circulate within society.
Here is our campaign： https://www.youtube.com/watch?v=cpChfrWqHpg
MY PART: is analysis this campaign's 'HYPERDIVERSITY' which you can find the definition in materials.
providing a critical discourse analysis of the promotional material(s). Apply the concepts from the lectures, readings and tutorials from across the whole term to brief everyone about your promotional material(s) and the ways in which: (a) discourse operates in it (or them), and (b) the limitations or weaknesses of the material(s) in terms of ethics, cross-cultural sensitivity, and/or communicating in the post-truth era.