Whole Foods Market, Inc
Description
Review Whole Foods Market, Inc’s 2010 Annual report, company information and investor information
(see the link: Whole Foods Market, Inc. Investor Relations in the webilography
Summarize the company’s financial performance for 2010. Do you think they satisfied stockholder
expectations? Why or why not?
Explain three business risks or threats that might threaten Whole Foods ability to accomplish their
financial goals for the next 3 years. Use examples and references to support your response.
Describe three examples of control activities Whole Foods Market, Inc. could use to minimize these
risks.
What is your overall impression of Whole Foods Market, Inc.’s annual report? Is it a financial
accounting document or a managerial accounting document? Who is the target audience? Did the annual
report present a positive or negative image of the company? Provide support for your responses