Whether the term “corporate entrepreneurship” is an oxymoron.

  1. Discuss whether the term “corporate entrepreneurship” is an oxymoron. Can corporations—especially large ones—be innovative? Support your answer with examples.
  2. Use the Internet to find an example of two corporate innovations—One brought about through autonomous strategic behavior and one developed through induced strategic behavior. Which innovation seems to hold the most promise for commercial success, and why?

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Autonomous strategic behavior

  • Tesla’s development of autonomous vehicles. Tesla CEO Elon Musk has long been a proponent of autonomous vehicles, and the company has been investing heavily in the technology for several years. In 2016, Tesla released its first autonomous driving software, Autopilot, which allows cars to steer, accelerate, and brake automatically on highways. The company has since released several updates to Autopilot, and it is currently working on a fully self-driving system that is expected to be released in the next few years.

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Tesla’s development of autonomous vehicles is an example of autonomous strategic behavior because it was initiated by Elon Musk and a small group of engineers, rather than by top management. The company has been willing to take risks and experiment with new technologies, even though there is no guarantee that autonomous vehicles will be commercially successful.

Induced strategic behavior

  • Amazon’s Echo Dot. The Echo Dot is a small, voice-activated speaker that was released by Amazon in 2016. The device is powered by Amazon’s Alexa voice assistant, which allows users to control smart home devices, get news and weather updates, play music, and more.

The Echo Dot was developed in response to customer demand for a smaller, more affordable version of Amazon’s popular Echo speaker. The company conducted market research and surveys to gauge customer interest in a smaller device, and it also solicited feedback from early adopters of the Echo.

Amazon’s development of the Echo Dot is an example of induced strategic behavior because it was initiated in response to customer feedback and market trends. The company was willing to adapt its product line to meet the needs of its customers, and this willingness to innovate has helped Amazon to become a leader in the smart home market.

Which innovation seems to hold the most promise for commercial success?

It is difficult to say which of these two innovations has the most promise for commercial success. Tesla’s autonomous vehicles are still in the early stages of development, but they have the potential to revolutionize transportation. Amazon’s Echo Dot is already a commercial success, and it is likely to continue to grow in popularity as more people adopt smart home devices.

Ultimately, the commercial success of these innovations will depend on a number of factors, including the cost of the technology, the availability of infrastructure, and the willingness of consumers to adopt it. However, both Tesla’s autonomous vehicles and Amazon’s Echo Dot represent significant innovations that have the potential to change the way we live and work.

In addition to these two examples, here are some other corporate innovations that have been brought about through autonomous and induced strategic behavior:

Autonomous strategic behavior:

  • Google’s development of the Android operating system.
  • Apple’s development of the iPhone.
  • Netflix’s development of streaming video.
  • Airbnb’s development of a peer-to-peer accommodation marketplace.
  • Uber’s development of a ride-sharing service.

Induced strategic behavior:

  • Coca-Cola’s introduction of Diet Coke.
  • Procter & Gamble’s introduction of Tide Pods.
  • McDonald’s introduction of the McRib sandwich.
  • Starbucks’ introduction of the Frappuccino.
  • Nike’s introduction of Air Jordan sneakers.

These are just a few examples of the many corporate innovations that have been brought about through autonomous and induced strategic behavior. These innovations have had a profound impact on the way we live and work, and they continue to drive economic growth and prosperity.

 

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