- Discuss whether the term "corporate entrepreneurship" is an oxymoron. Can corporations—especially large ones—be innovative? Support your answer with examples.
- Use the Internet to find an example of two corporate innovations—One brought about through autonomous strategic behavior and one developed through induced strategic behavior. Which innovation seems to hold the most promise for commercial success, and why?
Whether the term "corporate entrepreneurship" is an oxymoron.
Full Answer Section
Tesla's development of autonomous vehicles is an example of autonomous strategic behavior because it was initiated by Elon Musk and a small group of engineers, rather than by top management. The company has been willing to take risks and experiment with new technologies, even though there is no guarantee that autonomous vehicles will be commercially successful. Induced strategic behavior- Amazon's Echo Dot. The Echo Dot is a small, voice-activated speaker that was released by Amazon in 2016. The device is powered by Amazon's Alexa voice assistant, which allows users to control smart home devices, get news and weather updates, play music, and more.
- Google's development of the Android operating system.
- Apple's development of the iPhone.
- Netflix's development of streaming video.
- Airbnb's development of a peer-to-peer accommodation marketplace.
- Uber's development of a ride-sharing service.
- Coca-Cola's introduction of Diet Coke.
- Procter & Gamble's introduction of Tide Pods.
- McDonald's introduction of the McRib sandwich.
- Starbucks' introduction of the Frappuccino.
- Nike's introduction of Air Jordan sneakers.
Sample Answer
Autonomous strategic behavior
- Tesla's development of autonomous vehicles. Tesla CEO Elon Musk has long been a proponent of autonomous vehicles, and the company has been investing heavily in the technology for several years. In 2016, Tesla released its first autonomous driving software, Autopilot, which allows cars to steer, accelerate, and brake automatically on highways. The company has since released several updates to Autopilot, and it is currently working on a fully self-driving system that is expected to be released in the next few years.