When you think of a brand it makes you think and feel a certain way. Those images are carefully crafted by Brand Managers. Choose one of the following businesses:
McDonald's
Cadillac
Walmart
• What words, feelings, and images immediately come to mind when you hear the brand name you selected. or see the brand logo?
• Discuss how the marketers have created these feelings and thoughts for consumers and why you think they created them.
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What words, feelings, and images immediately come to mind?
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