Description

This is the theme of our team paper:
Our objective is combining two services, the Waze App and Public City Parking in every major city to maximize resources and revenue in one central place for drivers on the road. Since Waze has the largest database across the globe and the most features of any GPS application or software, and nearly every city has paid public parking we want to write up a marketing plan that combines these two virtual services.

My part is :
IV. Environmental or Situational Analysis
a. Situational Environment
Might include social and cultural trends, demographics, economic trends, technological trends, political and legal issues
Should include discussion of demand for product category
b. Competitive Analysis
Why is there room for a new product?
Discuss two or three top competitors – targeting, offerings
Why is your product different?
Include SWOT analysis