Large public organization (available information)

You have a personal interest

Helps if there is controversy or they are in trouble, maybe they have a significant opportunity ahead of the

Essay Contents:

Company Summary – 1 Page Max

Short summary of the company referencing attributes that would be important for consuming the rest of the essay. (Look at the text for inspiration)

Company Challenge/Opportunity – 1 Page Max

Short summary of the challenge or opportunity being addressed in the essay, must explain “why” this is worthy of examination

Analysis

Leverage the learnings from the text, on cases and concepts

Recommendation – 1 Page Max

Demonstration of critical thinking leveraging the content of the essay to provide a strategic recommendation to the business addressing the challenge or opportunity.