Full Answer Section

Marketers have created these feelings and thoughts for consumers through a variety of strategies, including:

• Advertising: McDonald’s spends billions of dollars each year on advertising, which helps to create positive associations with the brand in consumers’ minds. Their ads often feature happy families enjoying McDonald’s food, which creates a sense of nostalgia and warmth.
• Product placement: McDonald’s products are often featured in movies and TV shows, which helps to keep the brand top-of-mind for consumers. For example, the Big Mac has been featured in countless movies and TV shows, such as “Friends” and “Seinfeld.”
• Sponsorships: McDonald’s sponsors a variety of events and organizations, which helps to associate the brand with positive experiences. For example, McDonald’s is a sponsor of the Olympics and the NFL, which helps to make the brand seem more exciting and aspirational.
• Store design: McDonald’s restaurants are designed to be clean, bright, and welcoming, which creates a positive atmosphere for customers. The familiar golden arches are a symbol of McDonald’s, and they help to create a sense of familiarity and comfort for customers.

I think McDonald’s marketers have created these feelings and thoughts for consumers because they want to make McDonald’s a brand that people feel good about. They want people to associate McDonald’s with happy memories and positive experiences. This makes people more likely to choose McDonald’s when they are looking for a quick, affordable meal.