1) Voormi is a Colorado-based clothing company that incorporates sustainability in their business model. Please explain how Voormi demonstrates sustainability by choosing one (1) out of three (3) of the overlapping features of the Triple Bottom Line concept (Profit, Planet, and People): Socio-Economic, Eco-Efficiency, and Socio-Environmental. Please watch the PBS video and go to Voormi.com in order to develop your response.
2) Earlier this year, Airbus CEO Tom Enders announced that their famed Airbus A380 aircraft would be discontinued. Once hailed as the future of aviation, Airbus A380 is now considered a commercial flop. The supersonic Concorde aircraft had suffered a similar fate back in the early 2000s. What changes in the Macro-Level External Environment led to its demise? Please choose two (2) out of five (5) of the factor categories (i.e. Political & Legal, Sociocultural, etc.) and explain.
3). WOW air was an Icelandic ultra low-cost carrier founded in 2011 that operated services between Iceland, Europe, Asia, and North America. The airline was headquartered in Reykjavík and based at Keflavík International Airport. It ceased operations on 28 March 2019. Go to the address below. Listen to the short podcase. What have you learned about developing an effective pricing strategy? Identify and discuss WOWs pricing strategy. Please address objectives and strategy.
https://knowledge.wharton.upenn.edu/article/what-wows-demise-means-for-budget-airlines/
4). Go to: https://www.bloomberg.com/news/articles/2019-03-29/how-gen-z-s-different-than-millennials-companies-try-asmr-memes?srnd=gen-z What should marketers know about Gen Z? Relate your response to any two determinants of Consumer Behavior.