Vision and Mission Statement for the Johnson & Johnson Corporation

Full Answer Section

           

Vision Statement

  While not a single, explicit "vision statement" in the classic one-liner sense, Johnson & Johnson's overarching vision can be inferred from its purpose and strategic direction post-Kenvue spin-off. A strong candidate for their implied vision is: "To be the most trusted and impactful healthcare company in the world, improving the health and well-being of every person, every family, and every community." (Source: Often inferred from their "Our Purpose" statement and analyses of their strategic direction focusing on Innovative Medicine and MedTech).  

Mission Statement / Our Credo

  Johnson & Johnson's unique "Mission Statement" is famously Our Credo. It was written in 1943 by Robert Wood Johnson and outlines the company's responsibilities in a specific order of priority. Our Credo: "We believe our first responsibility is to the patients, doctors and nurses, to mothers and fathers and all others who use our products and services. In meeting their needs everything we do must be of high quality. We must constantly strive to provide value, reduce our costs and maintain reasonable prices. Customers' orders must be serviced promptly and accurately. Our business partners must have an opportunity to make a fair profit. We are responsible to our employees who work with us throughout the world. We must provide an inclusive work environment where each person must be considered as an individual. We must respect their diversity and dignity and recognize their merit. They must have a sense of security, fulfillment and purpose in their jobs. Compensation must be fair and adequate and working conditions clean, orderly and safe. We must support the health and well-being of our employees and help them fulfill their family and other personal responsibilities. Employees must feel free to make suggestions and complaints. There must be equal opportunity for employment, development and advancement for those qualified. We must provide highly capable leaders and their actions must be just and ethical. We are responsible to the communities in which we live and work and to the world community as well. We must help people be healthier by supporting better access and care in more places around the world. We must be good citizens — support good works and charities, better health and education, and bear our fair share of taxes. We must maintain in good order the property we are privileged to use, protecting the environment and natural resources. Our final responsibility is to our stockholders. Business must make a sound profit. We must experiment with new ideas. Research must be carried on, innovative programs developed, investments made for the future and mistakes paid for. New equipment must be purchased, new facilities provided and new products launched. Reserves must be created to provide for adverse times. When we operate according to these principles, the stockholders should realize a fair return." (Source: Johnson & Johnson Official Website - Our Credo)  

Assessment of Mission and Vision

  Assessment of the Implied Vision ("To be the most trusted and impactful healthcare company in the world, improving the health and well-being of every person, every family, and every community.")

Sample Answer

     

It's important to note that Johnson & Johnson (J&J) recently underwent a significant restructuring, spinning off its Consumer Health segment into a new publicly traded company called Kenvue in 2023. This means J&J is now solely focused on its Pharmaceutical (Innovative Medicine) and Medical Devices (MedTech) segments. Their vision and mission statements, particularly the "Credo," reflect this focused healthcare identity.

 

Johnson & Johnson Corporation: Vision and Mission Statement

  Johnson & Johnson's core guiding principles are embodied in "Our Credo," which serves as both its mission and vision, articulating its responsibilities to various stakeholders. While J&J doesn't always present separate "Vision" and "Mission" statements in the traditional concise format, their Purpose and Credo collectively serve these functions.