Virgin Group Case
Virgin Group Case
Paper details:
Subject: Competitive Strategy & Innovation
You are required to read the case on Richard Branson and the Virgin Group and prepare a 12-14 minute board
level PowerPoint presentation that addresses the following questions (support you answer in details in the
Notes page of the slide):
1. What common resources and capabilities link the separate Virgin
companies? (30%)
2. Which business if any should Branson consider divesting? What criteria should he use in deciding what
new diversification strategy to pursue? (40%)
3. What changes in the organisational structure and management systems of the Virgin Group would you
recommend? (30%)
all slides must be filled with notes based on;
explanation, reference (name. page, year). notes, definition
No CULTURE and STRUCTURE in resource!
Good ideas and better arguments
why to change, what are the benefits
not more than 2000 words in total
try to use McKinsey Strategy evaluation. if not why otherwise Rumelt or (KaplanEtNorton)
use BCG Matrix (Boston Consulting Growth)
Board-member presentation with max. 2omin.
Read as well the study case from GE (as advise) to use it in the Virgin study case
minimum include these reference where applicable:
Michel Porter
Henry Mitzberg
Kim & MauborgneKim & Mauborgne
Peter Drucker
Gary Hamel
sun Tzu
McKinsey Strategy
Innovation & Blue Ocean Strategies
if not possible send me separate the information about why?
minimum 50 references please (Harvard)