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MCNY wants to open up a campus in China and comes to you for advice. They are asking for cultural
differences for students as opposed to the US. Using the Hofstede link below, describe how Chinese
students differ from their US counterparts in cultural ways.
https:/Awww.hofstede-insights.com/product/compare-countries/
Google the following video: Mythbusters: Here's How McDonald's Fries Are Actually Made.
Is this a successful ad campaign? What would you change in order to improve consumer confidence in
their food products?
Review the video for beauty standards around the world:
How can MAC (a cosmetics company) use this information?
Are there any universal beauty standards that apply to all countries?
Which country is MOST unlike any of the others?
Part | - Choose an integrated marketing campaign for an entertainment product or service that went live
sometime in 2017-2018. Give an overview of the campaign: define what you believe the objective to be:
state what you believe is the strategy; identify the target and discuss why - be specific (not good enough to
say “kids are the target because it is a kids' product"). Refer to your reading; define the elements of the
campaign and discuss why they were chosen.