1.Watch the video with the following link:
https://www.youtube.com/watch?time_continue=178&v=sNzPlcmgTpk
2.Read this article “The History of Sears Predicts Nearly Everything Amazon is Doing” with this link https://www.theatlantic.com/business/archive/2017/09/sears-predicts-amazon/540888/
3.This is a discussion question and we will share our answer to each other. Answer the question in one page essay.
Q:How can IT be used to reach the "long tail" or to provide mass customization? Describe in detail how two different companies are capitalizing on the use of IT to reach the "long tail" or to provide mass customized products.
When you are answering the question please follow the rubric, I post in the material file.
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