In the 21st century, where advertisements are pervasive and abundant on television, billboards, poster boards, newspapers, social media, paper fliers, and more, it is more important than ever before to understand them and the effect that they have on us. Specifically, think about some recent video advertisements that you have seen (anything played on screen, like phones, tablets, computers, the internet, television, or the movie theater). In this essay, choose one video advertisement as defined above and construct an argument about its visual rhetoric.
Imagine that your audience is a neutral, college-educated adult who has never seen the video advertisement that you will be writing about. He has some understanding of the world, visual rhetoric, critical thinking, but he will need complex or obscure details explained to him with the help of outside sources. Your paper should be 1,500 to 1,750 words long, written in MLA format, using three or more sources, citing when appropriate, composed in only third person, using standard formal English. The structure of the essay is largely up to you.