Using Visual Communication to Deliver a Global

This project allows you to demonstrate your mastery of visual communication concepts discussed in this
course.
Scenario
You are newly appointed to the communication team for a reputable philanthropic organization. The current
task is for your team to create a global campaign that visually conveys a social message both here in the
United States, as well as globally. This visual campaign message will use strategic visual communication to
appeal to these differing audiences to reduce and potentially eliminate racial prejudice. Your visual
communication campaign will be directed toward audiences from both the United States and another country of
your choice.
The board of directors has asked you to assemble four video presentations and one instructional document to
submit for their review. They have asked that the total video presentations' length be under three minutes, and
that you present visual examples while verbally explaining the main points of the analysis. You are reminded
that four separate links need to be submitted for their review, along with your instructional document for the
communication team.
Visual Campaign Elements:
Create two ideas for promotional documents (flyers, pamphlets, etc.) to appeal to both your targeted U.S.
viewers and to your targeted viewers from the other global country of your choice.
Both of these documents should strategically utilize the following visual communication elements:
color
lines
balance
contrast
Create your video presentation for the board members clearly explaining how the visual communication
elements on each of the two promotional documents strategically convey the message and meaning to
viewers. Be sure to compare and contrast how the viewers from the U.S. and the other country might interpret
these differing visuals elements, and how you used them strategically to please each targeted audience.