Place your designs on a template for presentation as you have done in prior tasks (see Presentation Template Video Tutorial, transcript here). Then, save as a PDF file and upload your final logo design by midnight on Thursday of this week for your classmates and your instructor to review. Also, in your discussion post, tell us how the logo design fulfills the client’s needs. What is your rationale for the font and color choice? How does the logo symbol reflect the brand? Using the provided Design Critique Guidelines, critique two of your classmates’ submissions. Give suggestions for improvements as well as comments on what they did well.
For additional help with this assignment, in addition to the Atomic Learning video tutorials assigned thus far in the course, the following Atomic Learning video tutorials will help you complete Milestone Two where you will be required to create your own color swatches. Fills and strokes Setting stroke options Swatch Mixing and saving custom colors A video tutorial (transcript here) and an example have been provided to help you complete this milestone. To complete this assignment, review the Milestone Two Guidelines and Rubric document.
FYI I have chosen: Client Two Design Brief: Upper Crust Bakery Overview: The Upper Crust Bakery has moved to a new location and is in need of a new logo. The company is well known for its bakery items (breads, muffins, etc.) as well as desserts. Upper Crust bakes its items fresh daily using local products. Mission: To provide the freshest and best tasting bakery goods in the area sourcing local products as much as possible. Vision: When you walk into the Upper Crust, the smell of our fresh baked breads, muffins, and pastries fills the air. We have pride in our products and have passed down our recipes through the generations from our home country of France. When you are in the Upper Crust, we want you to feel the essence of Paris! Objective: The client would like a new logo to reflect its business. The logo is to include text of the business name as well as a symbol. The logo needs to be scalable and used on a wide variety of media formats. Target Audience: The current audience is men and women ages 21–65. Scope of Project: Logo design in black and white and color, font selection, color palette selection, and stationery items.