Understand consumer preferences in the Chinese luxury goods market
What kinds of Chinese consumers buy luxury goods? (think about age, gender, income, geography)
What kinds of luxury goods are most popular with Chinese consumers?
Where do Chinese consumers buy luxury goods?
What are Chinese consumers’ reasons for buying luxury goods?
Where do Chinese consumers like to get information from about luxury goods?
How price sensitive are Chinese consumers when buying luxury goods?
How do Chinese consumers of luxury goods differ from consumers from other countries?