Types of research to define marketing, sales, branding

  1. What types of research has your company done to help define their marketing, sales, branding, etc. efforts? Discuss and describe….This could be for market penetration, market development, product development or diversification (for example).

Google "data analysis/analytics for (insert your brand)", summarize findings and include article links as always. If that search doesn't work, try to word it differently.
Google "sustainable packaging improvements for (insert your brand)" or you can google "innovative packaging improvements for (insert your brand)". Describe and discuss improvements made in packaging and the impact it has had, monetarily or otherwise, for the brand/company. Also, research how packaging improves the customer experience…..does it increase consumer purchase intent or increase satisfaction of the customer.
If that specific search doesn't work, try to word it differently.

Does your company use specific types of services unique to them that help differentiate their product/service? Explain. What augmentations have been used to update your company’s product/service or customer experience/. Or potentially google (Nike product augmentations for example).