Find one example each of the different types of advertising (pioneering, competitive, reminder). Explain
why you think they fall within these specific categories. In your example for the competitive ad, is the ad
"comparative" or not? Similarly, is the reminder ad "reinforcing" anything?
For each of your examples, what kind of appeal does it use (rational v. emotional; for the latter, also
mention the specific emotional appeal)? Do you think the appeal fits with the product and target audience
characteristics?