Watch TV and the associated ads for half an hour. At the end of your viewing, write down the ads you remember. When the program is over, write down all the ads that you remember.
Where were you when you watched the ad, who you were with, and what was going on? Using concepts discussed in your consumer behavior class so far, discuss why you remembered the ads you did. For example, what was it about the ad, your prior knowledge or use of these products, or the environment in which you viewed the ads
that made them memorable? Who were the ads targeted to? What level of effort did you use to process these ads and what is the expected decision process? Why? Is the level of effort needed appropriate for the advertisement?