Traditional marketing to various audiences
In response to at least two of your peers, address the following:
• Compare your views on the appeal of traditional marketing to various audiences. How do they differ from your peers’ views? How are they the same?
• Compare your views on the importance of creativity and innovation in traditional marketing. How do they differ from your peers’ views?
• Respond to the top ideas of your peers for consumer research and use of SEO. What are the pros and cons of each idea from your point of view and research?
Radio – Baby boomer grew up on radio and was one of the most commonly used mediums for music and later the first type of podcast like sports radio. Since the technology that upset consumption of both of those media sources is the internet it is unlikely they will adopt the newer technology. Therefore it is still a major platform that baby boomers will still use, therefore a good medium for advertisement for them.
T.V. – Baby boomers are predominantly the generation still holding on to cable T.V. The audience demographics for most channels leans to the older crowd. Even though channel flipping and DVR is an option it is still difficult to skip ads when live. Still a great medium for ads for them.
Radio – The traditional radio is slowly being removed as a common medium for media consumption, but internet radio is growing and becoming strong with this demographic. Internet radio, unless they pay for a subscription, often times plays ads that are not skippable or they need to be their device to skip the ad. Since most of the time a radio is meant to be played in the background and not the focus they are not near the device to skip. Therefore internet radio is a great options for marketing with this demographic
T.V. – Like radio the T.V. has gone digital with streaming platforms. Some require subscriptions with no ads but most have a lesser cost or free option that includes ads. The ads are not skippable most of the time and has to be viewed. Channel flipping is more difficult and DVR is not an option. The amount of people that can be targeted is limited if they pay for no ads but the ones that do see ads have to let them play out.
I specifically pay so I do not have to watch ads and I don’t buy print. The last time I watched an ad was when I was at my parents house and it threw me off. So coming up with a creative advertisement from any of these mediums is tricky. The best I could come up with was for a billboard that had a cryptic like message with no way of telling what it was trying to sell. I googled it and ended being an ad for a Weed dispensary. I didn’t buy anything from that dispensary. I usually do research for large ticket options or I am a that wine label looks cool so I’ll buy it kind of guy.
Consumer research should focus on what digital media are people consuming now and how can we determine the major demographics of channels in digital platforms. This will be the best way to reach the target audience based on many factors such as likes and interests.
SEO is hard and can be expensive, the more words and more generic the word to more expensive it can be to get a hit. SEO words need to be precise but not too vague that people will not search those words. SEO is very important and it should a shotgun approach with the appropriate words and pay for more hits.
Traditional marketing methods are the reason for any organizations growth, creativity, and innovation. Within traditional marketing there is a way of energizing any businesses offerings. By offering an innovative and creative marketing efforts an organization lead to self to being seen as open a Feedback and always improving its offering.
Two forms of traditional marketing are TV and radio.
Broadcasting refers to the act of transmitting information or programmes through mediums such as radio and television. Businesses may reach a significant amount of people quickly by using such broadcast marketing methods like television ads and radio to increase brand awareness. Television allows marketers and advertisers to create more compelling commercials since it allows for the visual presentation of items and demonstrations of their functionality. The radio broadcast can help brands reach a local audience in a more effective way than other mediums.
Baby boomers are born within the years of 1946-1964. Baby boomers did not have much technology. Gen Z which are people born from 1997- 2012. This generation is up to date with technology.
Baby boomers will be listening to the radio and all those catchy jingles. While Gen Z has playlists on their phone. Together though, Baby boomers and Gen Z are watching television. My dad and I watch T.V together more often then not and we both sit in those generations.
For me, a Gen Z, television marketing was kind of a big deal for me. Well it might not be innovative it definitely was selective towards me. Growing up I remember sitting by the TV around Christmas time and the amount of toy commercials coming on was insane. I would sit there on Saturdays after my Community basketball games looking at the commercials and the advertising for these toys and I would ask for them for Christmas. On the companies part it’s smart to promote the toys on Nickelodeon at kids channel right by Christmas time.
Looking at module two, things to be considered for marketing content is collecting data through employee engagement surveys and being present on social media platforms. Ask the employees how they think we’re doing and what we should do better and how to get the word out. Almost every person in on social media so marketing online nowadays is huge. There are many people are on social media and are engaging in the ads they see and going places that they might have seen on tik tok.