Topic: Study for souq.com

Order Description the gidiline are: • title ( www.souq.com ) • ToC (agenda) • executive summary • market & product analysis (i.e. 4P-4C, Porter’s 5 forces, SWOT, STP) theory part plus analsis • their business window • business strategy • mission/vision • company name, logo, tagline, PANTONE, graphics examples • examples of campaign • online presence • customer acquisition/conversion/retention • budgeting and financial projections • timeline / media plan (critical analysis) • obtained/awaited results • conclusion/future activity/further research • summary • appendices • bibliography 35