Topic: Strategy assignment
Order Description
The coursework assignment for this module is a 2,500-word
Coursework Brief Assignment is about
Using each of the PESTEL framework, Porter’s Five Forces and Porter’s Value Chain, analyse the business environment of either Alibaba or HSBC or VW or BP and assess its impact on the firm’s strategy.
Key Marking criteria will include:
Use of academic theory, both full text and journal articles 30%
Use of case study 20%
Application of theory to example with critical thinking 30%
Academic presentation 20%