Tim Horton - international marketing plan: India

    Tim Horton - international marketing plan: India     Your company (Tim Hortons) and its product (All Tim Horton’s product except beef products) is finalized and you are now concentrating on one international market (India) and region (that is Metropolitan cities New Delhi, Mumbai, Kolkata, and Bangalore).  You are ready to develop your international marketing program.   • Introduce your company and product and talk about the decision to internationalize: • What are the company’s core capabilities?• Are there push and pull factors?• Is there a need to be a first mover?• Introduce the region/market (Metropolitan cities) you have decided to focus on and why.  • Discuss any relevant global trade agreements with the region you propose to enter.