This document is authorized for use only by KYLE MATTICE in MGT 509 Spring 2015-1 taught by Keith Yurgosky, University of Scranton from March 2015 to August 2015.

This document is authorized for use only by KYLE MATTICE in MGT 509 Spring 2015-1 taught by Keith Yurgosky, University of Scranton from March 2015 to August 2015. For the exclusive use of K. MATTICE, 2015. eHarmony Exhibit 6 709-424 Percent of web users within a demographic group who have gone to a personals website Category All Internet Users Percentage 11(a) Category Percentage Gender Men Women 12 9 Home Internet Speed Broadband Dialup 12 9 Race/Ethnicity White Black Hispanic 10 13 14 Location Urban Suburban Rural 13 10 9 Age 18-29 30-49 50-64 65+ 18 11 6 3 Household Income Less than $30,000 $30,000 to $49,999 $50,000 to $74,999 $75,000+ 14 13 10 9 Category Percentage Education Level Less than High School High School Grad Some College College+ 14 10 11 10 Source: Adapted from Mary Madden and Amanda Lenhart, "Online Dating: Americans who are seeking romance use the Internet to help them in their search, but there is still widespread public concern about the safety of online dating," Pew Internet & American Life Project, March 5, 2006, p. 10. Exhibit 7 How Internet Users in Committed Relationships Met Their Partners Mode of Meeting Met at work or school Met through family or friends Met at a club, bar, café, or social gathering Met through the Internet Percent 38 34 13 4 Mode of Meeting Met at church Met by chance, such as on the street Met at a recreational facility like a gym Other Percent 2 2 1 6 Source: Adapted from Mary Madden and Amanda Lenhart, "Online Dating: Americans who are seeking romance use the Internet to help them in their search, but there is still widespread public concern about the safety of online dating," Pew Internet & American Life Project, March 5, 2006, p. 6. 19 This document is authorized for use only by KYLE MATTICE in MGT 509 Spring 2015-1 taught by Keith Yurgosky, University of Scranton from March 2015 to August 2015. 6 19 58 36 20 30 19 30 1 13 Section 2 Section 3 Section 4 Section 5 Section 6 Section 7 Section 8 Section 9 Section 10 Section 11 Optional My matching preferences My living skills My personal interests My personality Important qualities in a partner About my feelings My personal characteristics My self-descriptions My personal beliefs About me My general Information Theme Sample Questions What is your height? What ethnicity are you? Which ethnicities are you willing to be matched with? How many times have you been married? How many children do you have who are 18 years old or younger and living full time in your home? Which religion do you affiliate yourself with? On the scale of 1 to 7 rate yourself on items such as “I do things according to a plan” and “I often leave a mess in my room.” On the scale of 1 to 7 rate yourself on self descriptions such as “agreeable,” “spiritual,” “cold,” “quarrelsome,” “attractive,” and “liberal.” On the scale of 1 to 7 rate yourself on the following statements “I enjoy mingling with people on social occasions” or “I ask questions in search of information.” On the scale of 1 to 7 rate how often you felt the following way during the past month. Feelings include “Happy”, “Fearful about future”, “Misunderstood” and “Fortunate.” On the scale of 1 to 7 rate how important the following characteristics are in your potential partner. Characteristics include “my partner's energy level” and “my partner's ability to communicate.” This section also asks for three things for which the applicant is most grateful. True or False? “If a store-clerk gave me too much change, I might keep it without telling them” or “I sometimes wish that certain other people would fail.” On the scale of 1 to 7 rate how interested you are in the following activities. Choices include “board games,” “church involvement,” “movies,” and “shopping.” These choices were followed by open ended questions such as “What are you most passionate about?” and “Please describe two or three things that you most enjoy doing with your leisure time.” Choose three living skills that you do best out of a list of 34. Choices include “Using humor to make friends laugh,” “Helping those who are less fortunate or in need,” and “Car maintenance and repair” How much do you smoke? Would you accept being matched to a smoker? How much do you drink? Indicate the most you would accept your ideal match to drink? How far are you willing to relocate if you met the right person? Source: Compiled by the case writers from http://www.eharmony.com/. Picture Upload 26 No of questions eHarmony Personality Profile Section 1 Exhibit 8 709-424 -20- For the exclusive use of K. MATTICE, 2015. This document is authorized for use only by KYLE MATTICE in MGT 509 Spring 2015-1 taught by Keith Yurgosky, University of Scranton from March 2015 to August 2015. For the exclusive use of K. MATTICE, 2015. eHarmony Exhibit 9 709-424 Subscription List Prices in 2002 (monthly equivalents in 2008 dollars) Membership Length 1 month 3 months 6 months 12 months eHarmony 59.86 39.92 31.95 24.95 Match 23.91 15.96 11.97 11.97 Yahoo! Personals 23.91 15.96 8.98 8.98 Source: Compiled from http://www.onlinedatingmagazine.com/datingservicereviews/matchcomreview.html, accessed February 2008. CPI was used to convert 2002 to 2008 dollars (http://www.greatdepressionbook.com/ research/data/us/calc/). Exhibit 10 Subscription List Prices in 2008 Membership Length 1 month 3 months 6 months 12 months eHarmony 59.95 39.95 29.95 19.95 Chemistry 49.95 33.32 26.65 26.65 Match 39.99 22.99 19.99 19.99 Yahoo! Personals 29.99 19.99 15.99 13.99 Source: Compiled from company websites, https://www.eharmony.com/singles/servlet/subscription?PURCHASE_REASON=10, http://www.match.com/subscribe/subscribe.aspx?lid=1, http://personals.yahoo.com/us/reg/billingsplash, https://www.chemistry.com/subscribe/subscribe.asp, accessed February 2008. Exhibit 11 Monthly List Prices in 2008 dollars (based on 12-month commitment) Name Service Price Offline subscriptions Boston Sports Club AT&T Verizon Gym access in Boston 900 cell phone minutes 3.0 Mbps Internet Access 74.99 59.99 29.99 One-time online payments Carfax Second-hand car history Equifax Personal credit rating 24.99 12.95 Online subscriptions eHarmony Ancestry Gmail 19.95 12.95 6.25 On-line dating Search for ancestors 40 GB extra storage space Source: Compiled from https://www.google.com/accounts/PurchaseStorage,http://www.ancestry.com/subscribe/ signup.aspx, https://www.eharmony.com/singles/servlet/subscription, http://www22.verizon.com/ ForHomeDSL/Channels/DSL/olo_landing_new.asp, http://www. mysportsclubs.com/member/, http://www.equifax.com/home/ https://secure.carfax.com/cfm/CCard_Options.cfm.