Theory in areas of strategic communication

Locate a theory that is applicable to the areas of strategic communication you are interested in. Explain the theory and apply concepts or frameworks from Cresswell Ch. 3, our Merrigan and Huston textbook, or any other theoretical frameworks you can locate. For example, place it in a paradigm and speculate on how different methodological approaches would mesh with it.
Describe linkages between the theory you found and your potential research area context.
Describe the source(s) you found the theory in.

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