You have been brought in to present the value of CRM to a business that operates more traditionally than others of its size. Complete a 400-word report describing the different strategies and processes a company can take with CRM. This should be a comprehensive analysis of how CRM can improve relation-building strategies.

 Deliverables

· A 400-word paper that includes at least one APA-formatted reference to material from this lesson.

Activity Details

To complete the assignment, perform the follow these steps:

Step 1: Review
Review the following chapters:

Nettleton, D. (2014). Commercial data mining : Processing, analysis and modeling for predictive analytics projects. Chapter 13: CRM – Customer Relationship Management and Analysis (pp 195-208) 14 pages

Raab, G. (2008). Customer relationship management a global perspective. Aldershot, Hampshire, England ; Burlington, VT: Gower. Chapter 1: Customer Relationship Management: Global and Local Dimensions (pp 1-12) 12 pages

Step 2: Identify customer service strategies using CRM
After reviewing Chapter 13, describe different strategies and processes a company can take with CRM.