"The Scarecrow," a long commercial developed by the restaurant organization

  1. Identify the presented elements: What are specific symbols that are being used to create meaning in this artifact?
  2. Identify the suggested elements: What do those presented symbols suggest in terms of abstract meaning?
  3. Determine the ideology or ideologies present based on the presented and suggested elements. Determine if the ideology is dominant or not.
  4. What are the presented elements in this artifact?
  5. What are the suggested elements in this artifact?