The role and function of commerce in America and International business.

CO1 Analyze the role and function of commerce in America and International business.
CO6 Assess and appraise the value of personalization and permission marketing in commerce.
Prompt:
Choose a company and assess it in terms of the following features of modern commerce technology:
Global Reach - marketplace is extended beyond traditional boundaries
Universal Standards - there is one set of technology standards
Richness - video, audio, and text messages are possible
Interactivity - interaction with the user
Personalization - personalized messages delivered to user
Which of the features does the company implement well, and which features poorly, in your opinion?