This is a story about you… the REAL you.
What do you believe in?
What do you stand for?
What hot topics are important to you?… Is it the environment, immigration, homelessness, education?
What keeps you up at night?
What are you truly passionate about?
What do you wish the world should/could look like?
Where does your ethical line lie?
What should companies do or be responsible for?
How should companies treat customers, employees, suppliers, vendors?
What brand do you respect? Why? What brands do you shop? Does this match up with the brands you actually buy?