You will take on the role of marketing manager of a major corporation. Your internal market research team needs assistance with market research report writing. Prepare a PowerPoint Presentation instructing how to compile a written market research report. The PowerPoint Presentation should include the following:
Explain the purpose of the company spending marketing dollars on marketing research.
Describe recommendations on the format of the report.
Identify each part of the market research report and the rationale for including them in the report.
Explain the importance of recommendations aligning with results as a by-product of the overall purpose of the marketing research project.