The Product Concept and Marketing Concept

The Product Concept and Marketing Concept

Order Description

The first report should an individual report, and each student should write a reporton one particularsocial institution, whichshould be real and either be a

businesscompany you own or are working for. Alternatively, it can be a government body or some not-for-profit organization or some other social unit which you

areinterested inor familiar with.
Firstyou need to provide a brief introduction of thisinstitution, including such as its business structure, management team, nature of its business, and market

situation.Then you need to have more detail discussion about its businessoperations, and
(1)Descript its product, and define it according to the Product Concept, and provide accounts on the competitors and competing products, and examine the opportunities

and threats inthe context, and
(2)Descript the product and define it according to the Marketing Concept, and provide an account on its competitors and competing products, and examine the opportunity

and threats in that context.
In comparison of (1) and (2), what are your findings and what conclusions you can draw from?

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