As a customer, which pricing strategy do you prefer – high/low pricing or everyday low-pricing (EDLP)? Why?
Looking at the advantages of each strategy listed on page 344 of your textbook, which is the strongest argument to have high/low pricing? Why?
Which is the strongest argument to have EDLP? Why?
If you were opening a new convenience store (like 7-11) retailer tomorrow, which pricing strategy would you use? Why?
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