List of Public Relations and Media Stakeholders
List of Public Relations and Media Goals & Objectives (Long Term)
Sectors/Departments involved in Public Relations and Media
PR & Media Flow Model
Public Relations Strategic Plan/Project of City football group
Research Methods, Target Audience & Objectives
Media Strategies & Communication Tactics (Platforms & Media Framework)
Prototype / Example
Evaluation Tools (What is success?)
Integration with Strategic Management (Long Term Goals & Objectives)
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Full Answer Section
xternal Stakeholders:
- Media: Broadcasters, journalists, online publications, influencers
- Fans: Season ticket holders, general supporters, international fan clubs
- Sponsors: Commercial partners, kit suppliers, financial institutions
- Community: Local residents, charities, educational institutions, government agencies
- Investors: Shareholders, potential suitors
Public Relations and Media Goals & Objectives (Long Term)
Overall Goal: Establish City Football Group as a globally recognized and respected sporting organization, admired for its on-field success, community engagement, and commitment to social responsibility.
Objectives:
- Increase brand awareness and reputation: Improve recognition and positive perception of CFG and its clubs across international markets.
- Drive fan engagement and loyalty: Enhance fan experience, boost supporter attendance, and build strong relationships with global fan communities.
- Secure and retain major sponsorships: Attract and maintain lucrative partnerships with brands aligned with CFG's values.
- Generate positive media coverage: Secure favorable media attention for CFG's initiatives, achievements, and social impact programs.
- Strengthen community relationships: Actively engage with local communities, support development programs, and promote positive social change.
- Showcase City's playing philosophy and talent development: Highlight CFG's commitment to attractive football, youth development, and player excellence.
- Maintain financial sustainability: Utilize PR and media strategies to boost revenues and secure long-term financial stability for CFG and its clubs.
Sectors/Departments Involved in Public Relations and Media
- Global Communications Department: Oversees overall PR strategy, media relations, crisis management, and internal communications.
- Marketing Departments across Clubs: Implement brand-specific marketing campaigns, manage social media, and drive fan engagement initiatives.
- Commercial Teams: Generate sponsorship deals and collaborate with partners on PR activations.
- Community Engagement Programs: Develop and manage community initiatives, facilitate media involvement, and build relationships with local stakeholders.
- Player and Staff Interviews: Media training and support for players and staff to ensure consistent messaging and positive media interactions.
PR & Media Flow Model for CFG
- Define Key Messages: Develop clear and consistent messaging aligned with overall PR goals and individual club strategies.
- Target Audience Segmentation: Identify and segment target audiences (media, fans, sponsors, community) to tailor communication strategies.
- Content Creation: Generate engaging content (press releases, interviews, social media posts, videos) aligned with key messages and audience preferences.
- Media Relations: Build and maintain relationships with key journalists and media outlets, pitch stories, and facilitate media access.
- Social Media Engagement: Utilize social media platforms to connect with fans, share news, and promote club initiatives.
- Community Outreach: Organize events, partner with local organizations, and actively engage with community members.