Scenario
You’ve become a trusted resource for Tesla, and they’ve asked your advice on having a competitive advantage in the field. More specifically, they would like a presentation to the chief marketing officer with your analysis and recommendations on ways to bring their company culture, demographics, and technologies up to current industry practices and beyond.
Preparation
Use your selected company from Weeks 1–5 for this summative assessment.
Assessment Deliverable
Create a 10- to 12-slide presentation in which you include the following elements:
• An analysis of Tesla’s current culture (e.g., beliefs, expectations, values, and norms), including how its managers influence the organizational culture
• An evaluation of:
• The impact of evolving demographic forces (e.g., age, gender, ethnic origin, race, sexual orientation, and social class) on Tesla and where it needs to be
• The impact of emerging technological forces (e.g., changes in the technology that managers use to design, produce, or distribute goods and services) on Tesla and how this can contribute to innovation within the industry
• An examination of how Tesla has complied with ethics and social responsibility behavior
• Recommendations of ways to evolve a piece of Tesla’s culture based on your analysis
Full Answer Section
In this presentation, I will analyze Tesla's current culture, evaluate the impact of evolving demographic and technological forces on the company, and provide recommendations for how Tesla can maintain its competitive advantage in the years to come.
Slide 3: Tesla's Current Culture
Tesla's culture is based on the following core values:
- Innovation: Tesla is committed to developing and commercializing new technologies that accelerate the world's transition to sustainable energy.
- Impact: Tesla believes that its products and services have a positive impact on the world, and the company is driven by a mission to make electric vehicles and clean energy accessible to everyone.
- Speed: Tesla moves quickly and embraces change. The company is constantly iterating on its products and processes, and it is not afraid to take risks.
- Collaboration: Tesla employees are encouraged to collaborate with each other and to share ideas. The company has a culture of open communication and feedback.
- Learning: Tesla employees are encouraged to learn and grow. The company provides a variety of training and development opportunities, and it encourages employees to take on new challenges.
Tesla's managers play a critical role in influencing the organizational culture. They set the tone for the company and model the desired behaviors. Tesla's managers are known for being highly engaged and passionate about the company's mission. They are also known for being supportive of their employees and for creating a work environment where everyone feels valued and respected.
Slide 4: Impact of Evolving Demographic Forces
Tesla is facing a number of evolving demographic forces, including:
- An aging population: The global population is aging, and this is leading to a decline in the number of people in the workforce. This trend is putting pressure on companies to find new ways to attract and retain talent.
- A more diverse workforce: The global workforce is becoming more diverse, with a growing number of women, minorities, and immigrants. This trend is creating new opportunities for companies to reach a wider customer base.
- A more educated workforce: The global workforce is becoming more educated, and this is leading to a higher demand for jobs that require skills and knowledge.
Tesla is well-positioned to address these evolving demographic forces. The company has a strong commitment to diversity and inclusion, and it is investing in programs to attract and retain top talent. Tesla is also investing in new technologies that can help the company to operate more efficiently and to produce higher-quality products.
Slide 5: Impact of Emerging Technological Forces
Tesla is facing a number of emerging technological forces, including:
- Artificial intelligence (AI): AI is rapidly transforming industries around the world, and Tesla is investing heavily in AI research and development. AI can be used to improve the design, production, and operation of electric vehicles.
- Autonomy: Tesla is a leader in the development of autonomous vehicles. Autonomous vehicles have the potential to revolutionize the transportation industry, and Tesla is well-positioned to benefit from this trend.
- Battery technology: Battery technology is improving rapidly, and this is making electric vehicles more affordable and practical. Tesla is investing in new battery technologies to improve the performance and range of its vehicles.
Tesla is well-positioned to benefit from emerging technological forces. The company is investing heavily in research and development, and it is known for its ability to quickly commercialize new technologies. Tesla is also attracting top talent from around the world to work on its cutting-edge technologies.
Slide 6: Tesla's Compliance with Ethics and Social Responsibility
Tesla is committed to ethical and socially responsible behavior. The company has a code of conduct that outlines its expectations for employees. Tesla also has a number of policies and procedures in place to ensure compliance with laws and regulations.
Tesla has been recognized for its commitment to ethics and social responsibility. The company has been named to the Ethisphere Institute's World's Most Ethical Companies list for several years in a row. Tesla has also been recognized for its environmental and social stewardship by organizations such as the Sierra Club and the Rainforest Alliance.
Slide 7: Recommendations
Based on my analysis, I recommend the following ways for Tesla to maintain its competitive advantage:
- Continue to invest in innovation: Tesla should continue to invest in research and development to maintain its leadership in electric vehicle and clean energy technology.
- Embrace emerging demographic forces: Tesla should continue to invest in programs to attract and retain top talent from diverse backgrounds.
- **Leverage emerging technological forces
Sample Answer
Title: Tesla: Competitive Advantage Through Culture, Demographics, and Technology
Subtitle: A Presentation to the Chief Marketing Officer
Slide 2: Introduction
Tesla is a leading electric vehicle manufacturer and clean energy company. The company has a strong reputation for innovation and its commitment to sustainability. Tesla's culture is also unique, with a focus on creativity, collaboration, and continuous learning.