The image of the child in the early years learning framework and gender diversity.
Order DescriptionHow is the image of the child is constructed in the early years learning framework?
22.
Buc’ees strategic marketing plan
Buc’ees needs your help to develop their strategic marketing plan to enter Mexico.
Buc’ees is looking forward to MKTG 6377 analysis to help them develop their marketing plan to
enter the Mexican market. They need your analysis to develop their entry, product, price,
promotion, and place strategies in the Mexican market. They want MKTG 6377 to be creative,
objective, and reasonable to develop their competitive edge in the Mexican market. You are the
marketing experts that will help them develop their marketing strategy in Mexico.
Buc’ees marketing strategy should include the following sections:
1.0 Cover Page (Should include company name, company logo, brand or mark, county of entry
flag, course number and name, semester, your name and any other relevant information)
1.1 Table of contents (TOC)(should include section numbers and page numbers) (must use the
auto TOC from word)
1.2 Executive Summary (half page) (summary of your sections 2.0-6.4. You should not write any
“new” sentence in this section. All sentences should come from sections 2.0-6.4). ES should
include all the key point in your analysis and recommendations.
1.3 Introduction of the country (paragraph format): Mexico (half page).
1.4 Introduction of the company (paragraph format): BUC’EES (half page)
1.5 Background of the company (paragraph format): BUC’EES (half page)
2.0 Global Marketing Environment Analysis (focus on the Mexican market) PEST. You need to
introduce your PEST analysis under this section. This main section should not be left blank.
PEST that may affect BUC’EES marketing strategy in Mexico. Two bulleted points for each
section. All bulleted points need to be discussed in detail.
2.1 Mexican Politics, rules and regulations (two bulleted points. Each point should be classified
as opportunity or threat)
2.2 Mexican economy (two bulleted points. Each point should be classified as opportunity or
threat).
2.3 Mexican society and culture (two bulleted points. Each point should be classified as
opportunity or threat).
2.4 Mexican Technology (two bulleted points. Each point should be classified as opportunity or
threat).
3.0 Global Competition Analysis (focus on the Mexican market). This main section should not
be left blank.
3.1 Primary competitor: compare BUC’EES with the primary competitor in Mexico. Discuss
your points. Use a table to list the strengths and the weaknesses of the two companies (3X3).
Discuss (outside the table) the most important three strengths and three weaknesses for
BUC’EES and their primary competitor in Mexico.
3.2 Secondary competition. Briefly discuss two BUC’EES secondary competitors in the Mexican
market.