Assume that you are a marketing manager who has been given responsibility for the situation and decision making as described in the case.
Questions: comment on the factors leading to the success of the element. include hondas
platform strategy as well as any other aspects of the new products process that you feel are relevant. in your
answer try also to work out what the product innovation charter (PIC) might have been for the element. what
tangible benefits resulted for bringing in the voice of the customer? what could be learned from this case for
firms in industries other than automobile manufacture?