The development of a customer service excellence award for Abu Dhabi Government sector

• What does ‘customer service’ mean, - why, and what are the implications of these the customer journey or the customer experience?
• Consider the key issues in achieving customer satisfaction.
• Critically evaluate the concept of customer service and discuss its relationship with touch points and the customer journey.
• Develop a service excellence award that is designed to recognise Abu Dhabi’s best performing Government sector organisations, but structured in a way that supports new organisations in starting the journey toward customer service excellence through using its framework.