The cognitive process and consumer's reaction to fashion marketing campaign

The cognitive process and consumer's reaction to fashion marketing campaign Literature review instructions: • Customer segment: 16-25 age, UK consumers • Objectives: - Identify new fashion marketing strategies that are engaging existing customers. - Understand the cognitive process of how customers get influenced by fashion companies (societies influences) • Most recent literature review • Apply critical analysis on literature reviewLiterature review instructions: • Customer segment: 16-25 age, UK consumers • Objectives: - Identify new fashion marketing strategies that are engaging existing customers. - Understand the cognitive process of how customers get influenced by fashion companies (societies influences) • Most recent literature review • Apply critical analysis on literature review