Provide a brief overview of the business, markets, products and scope of operations of Under Armor (UA).
b)-Based on the case facts (and not on your opinion), create a theoretically correct VISION STATEMENT for UA .
c)- Based on the case facts (and not on your opinion), what are the most recent events (inside and outside UA) that will impact the decisions of the management, and the future direction of the firm.
d)-Which of the 5 ‘most commonly used strategic approaches’, best describes (resembles) UA’s current strategic actions best? Briefly justify your answer.
Q2: (40 marks)
As discussed in detail in class, this 2nd question is broadly about the ‘Strategic Issue’. The first part ‘a’ deals with the ‘general’ strategic aspects of the case (SS), and the second part ‘b’, addresses the core SI of the Co. You are allowed a MAXIMUM of 1 page within which to fit your answers to the 2 bits of this question.
a) Briefly summarize the ‘strategic situation ’ UA is facing, by considering the state of affairs both within UA, and the industry. Based on this situation, make a specific statement about whether the company’s prospects are good, indefinite, or poor.
b) What is the ‘strategic issue’ faced by UA?