The Business Entrepreneur

The Business Entrepreneur Order Description would like you to write about Adam's restaurant in Birmingham and I will give you the link of this website: http://www.adamsrestaurant.co.uk/ - Introduction • Provide a brief introduction to the business, its existing products / services, market(s) and background • Provide an overview of the new opportunity - Undertake an industry analysis • Undertake a SWOT analysis of the chosen business • Analyse the industry using relevant tools (PESTEL or Porters 5 Forces) - The new Product / Service / Opportunity • Undertake market segmentation and provide a profile of the target market • Suggest a marketing strategy outline (with some explanation of the rationale for the chosen channels) • Provide pricing details and the rationale for the chosen price point • Include details of group discussions - Financing the Project • Outline how much funding is required and how that money will be spent • Provide sales projections for the first 3 years including assumptions • Evaluate the technological and financial feasibility of the proposed actions • Include details of group discussions - Risks & Benefits • Provide details of perceived risks along with mitigation strategies where applicable • Explain how will the business benefit from capitalising on the opportunity (for example increased market share, increased sales revenues) • Include details of group discussions Please use Academic books & Journal articles that published in 2000 and above