The Balanced Scorecard provides a powerful framework for building and communicating strategy.

Select a company that you have a positive impression of and find interesting. Create a scorecard for your selected company for using financial information and ratios.

How would the company position itself, develop, and innovate using the outcomes of the scorecard?

Respond:

The Balanced Scorecard provides a powerful framework for building and communicating strategy. The business model is visualized in a Strategy Map which helps managers to think about cause – and – effect relationships between different strategic objectives

Improved Strategy Communication & Execution
A one-page “Snapshot” of the strategy allows companies to easily communicate strategy throughout various departments and teams to execute and coordinate project strategy.

Better Alignment of Projects and Initiatives
The Balanced Scorecard help organizations map their projects and initiatives to different strategic objectives, which in turn ensures that the project is tightly focused on delivering the most strategic objectives.