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The Adidas Performance Training App

The Adidas Performance Training App look at attached documents for help they are milestone 1 and 2 in 3-4 pages address the following must include references

propose a marketing strategy for the price, placement, and promotion of your product or service, based on your analyses of the previous two sections . This is where the key details of your marketing plan will be communicated to stakeholders. Your strategy must be supported by your market research.

Specifically, the following critical elements must be addressed:

Marketing Strategy: In this section of the project, you will propose a marketing strategy for the price, placement, and promotion of your product or service, based on your analyses of the previous two sections. This is where the key details of your marketing plan will be communicated to stakeholders. Remember that your strategy must be supported by your market research.
Product
Describe the key attributes of your sport product or service that make it a value for consumers. Support your position with research. Consider the following within your description: What are the features that are both appealing to consumers and different from competitors’ products? Why should consumers purchase this product instead of the competitors’ products?
Price
Analyze the pricing standards of the industry for comparable products or services.
Propose a pricing structure for your product or service. Justify the pricing based on your analysis of comparable products or services.
Place
Analyze the current distribution channels for comparable products or services, including the prominence of online buying within the industry.
Propose a placement and distribution structure for your product or service. Justify the structure based on your analysis of current distribution channels within the industry.
Promotion
Propose a high-level promotion and advertising strategy for your product or service, including how you plan to attract new customers and retain existing customers. Support your strategy with specific examples.
Explain what social media campaigns will be part of your strategy. Justify your strategy with research.
Explain what promotional events will be part of your strategy. Justify your strategy with research.
Explain what sponsorship activation will be part of your strategy and how this will be communicated to potential customers. Justify your strategy with research.

Sample Answer

Product

The Adidas Performance Training App is a mobile app that provides users with personalized training plans, workouts, and nutrition advice. The app uses artificial intelligence to track users’ progress and adjust their workouts accordingly. The app also includes a variety of features to help users stay motivated, such as a community forum and a progress tracker.

Full Answer Section

Personalized training plans: The app uses artificial intelligence to create personalized training plans for each user. This ensures that users are getting the workouts that are right for them and that they are not wasting time on exercises that are not effective for their goals.
Variety of workouts: The app offers a variety of workouts to choose from, including strength training, cardio, and yoga. This allows users to find workouts that they enjoy and that fit their fitness level.
Nutrition advice: The app provides users with nutrition advice to help them reach their fitness goals. This includes meal plans, recipes, and tips on healthy eating.
Motivational features: The app includes a variety of features to help users stay motivated, such as a community forum and a progress tracker. This helps users stay on track and achieve their fitness goals.

Marketing Strategy

The marketing strategy for the Adidas Performance Training App will focus on the following key areas:

Price: The app will be priced at $9.99 per month or $79.99 per year. This price is competitive with other fitness apps on the market.
Placement: The app will be available for download on the App Store and Google Play. It will also be promoted on Adidas’s website and social media channels.
Promotion: The app will be promoted through a variety of channels, including:
- Digital advertising: The app will be advertised on social media, search engines, and other online platforms.
- Content marketing: The app will be promoted through blog posts, articles, and other content that provides information about the app and its benefits.
- Influencer marketing: The app will be promoted by fitness influencers who use the app and recommend it to their followers.
- Events: The app will be promoted at fitness events and other events where potential users are likely to be present.

The marketing strategy will be supported by market research that shows that there is a demand for a personalized fitness app that is affordable, effective, and motivating. The research also shows that Adidas is a well-respected brand that consumers trust.

Conclusion

The Adidas Performance Training App is a valuable product that has the potential to be successful in the market. The marketing strategy will focus on pricing, placement, and promotion to reach potential users and generate interest in the app. The marketing strategy will be supported by market research that shows that there is a demand for the app

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