The 4 P’s of marketing

You practiced with the 4 P’s of marketing in the Learning Activity. Now you will apply the first P of the marketing
mix to one new product. In this Assignment you will create one new product item for a chosen ASG product
line.
Checklist:
Describe one new product item that you create for a chosen ASG product line.
Describe the market segmentation and target markets in terms of the demographics and psychographics.
Explain the brand positioning for the product.
Provide all the product qualities (i.e., the 1st of the 4 P’s), attributes, packaging, etc. that will be involved in line
with the company's mission and objectives.
Provide support for your reasoning.
Respond in a 1 ½- to 2-page Word document (450–600 words minimum) in APA format and citation style with
additional title and reference pages; submit to the Unit 6 Assignment Dropbox.
Access the required ASG CSR Database
Access the Unit 6 Assignment grading rubric
You may also access as needed:
ASG Background
ASG initial simulation