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Tesla Case Study
What are the key elements of Tesla Motors’ strategy? * Hint: research their product line, technology,
design, manufacturing, supply chain, distribution, marketing and battery pack strategies. (minimum
tequirements: 5+ paragraphs)
Which one of the five generic competitive strategies discussed in Chapter 5 most closely approximates
the competitive approach that Tesla is employing? Provide justification as to why you believe they use any
of the strategies or a combination of strategies. (minimum paragraphs: 4+ paragraphs)
What is your assessment of Tesla's financial performance as shown in case Exhibit 2? Hint: expected
content will include sales (&® CAGR), revenues (& CAGR), gross profit (& CAGR), expenses, losses, cash,
debt, throughout the years. This question must be answered using calculations & presenting the results in
the answer while analyzing each.
What are the issues/problems that Elon Musk and other members of Tesla’s top management team need