Tesla Brand perception

Tesla is one of the most successful brands of the decade. From a marketing standpoint, it has revolutionized the car dealership experience and created
strong momentum for its products.
Tesla now needs to grow its core audience while facing new competition from traditional automakers that are about to bring new electric cars to market.
Briefly summarize 3 articles from reputable sources that describe Tesla's current situation (1 paragraph - 2 points)
Suggest how Tesla could use qualitative research to identify consumer's current perception of its brand and the roadblocks to buying a Tesla (beyond cost).
What qualitative research methods could they use? What type of participants should they recruit? What questions should they ask? (1 paragraph - 2 points)
Make you recommendation on how Tesla can evolve its marketing to keep growing its sales and fence off competition (1 paragraph - 2 points)