Read the Tesla and Ford Motors case studies in the text (Cases 16 and 18). Jot down any additional thoughts based on your general knowledge of the automotive industry and personal experience with buying, driving, fueling and maintaining cars. Background research may be needed to satisfy your curiosity and answer questions raised by your readings and recollections.
Questions
What (a) options and (b) approaches have Tesla and Ford Motors used to compete in international markets? Which is the more successful international competitor?
Do either of these two companies have profit sanctuaries? If so, how are they being used?
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