Technology Trends in Retail

(The last few assignments provided on this topic have been poorly drafted and scored low by my professor.
Can you please take more time ensuring that you are accurately meeting all assignment rubrics)
The purpose of this assignment is to research retail marketing trends and select a specific technology that can
be employed to improve business results and competitive advantage.
As the manager of ABC Sports Store, you are constantly seeking ways to stay on trend for marketing so you
can gain an advantage with customers in the local market. Using what you have learned from the study
materials and your own research, select a technology that you will deploy at ABC Sports Store over the next
year to improve business results and competitive advantage. In a 250-500 word e-mail memo to employees,
describe how the use of this technology will affect operations and the customer experience. The e-mail memo
should address the following.
While APA style is not required for the body of this assignment, solid academic writing is expected, and
documentation of sources should be presented using APA formatting guidelines, which can be found in the AP
Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar
with the expectations for successful completion.
Assignment Requirements
1) Name and description of the function of the selected technology to be deployed are thorough and include
substantial details and explanation.
2) Explanation of how adoption of the selected technology will drive business results and create a competitive
advantage is thorough and includes substantial details and supporting evidence.
3) Explanation of how the selected technology will affect retail operations for management and staff is thorough
and includes substantial details and supporting evidence.
4) Explanation of how use of the selected technology will affect the customer experience is thorough and
includes substantial details and supporting evidence.
5) Thesis is comprehensive and contains the essence of the paper. Thesis statement makes the purpose of the
paper clear.
6) Clear and convincing argument presents a persuasive claim in a distinctive and compelling manner. All
sources are authoritative.
7) Writer is clearly in command of standard, written, academic English.
8) All format elements are correct.
9) Sources are completely and correctly documented, as appropriate to assignment and style, and format is
free of error.