Targeting customers

Instead of targeting customers that his competitors already had, GEICO should have tried to expand more in
existing low risks markets i.e, federal employees and military personnel.
GEICO could have formed a partnership with All State or State farm to expand their customer base and pool
their resources to improve customer satisfaction.
GEICO could have invested in assets or agreements that would further reduce their customer’s car
insurance. In this way, word of mouth would attract customers without spending too much money on
aggressive advertising.
Criteria-
Ease of implementation
Cost
Increase in customer satisfaction
Performance
Cost savings
Return on investment
Risk level
-First select the criteria listed above you will use to analyse each alternative
-Do whatever analysis you think is necessary to evaluate each alternative keeping in mind your decision
criteria